Juan Pablo Aranda, graphic designer born in Santiago de Chile with over 10 years of experience in the graphic industry, experienced creative director with strengths in branding, logo design, editorial design and packaging design.

Degree in graphic design and visual communication, specialising in marketing and product design, from Del Pacifico University in Santiago de Chile. Juan Pablo developed his career running his own design studio (with a partner) in Santiago de Chile, during the years 2005 - 2008, working as a graphic designer and creative director for national and international clients: developing websites, branding and logo design, as well as a wide variety of printed material such as magazines, books and promotional literature.

Interested in design culture, industrial design and fashion, Juan Pablo has spoken in several design fairs in Chile and Poland, giving lectures. Second teacher at Del Pacifico University, delivering lessons and supporting design workshops for first and second year studies.

In 2008 Juan Pablo started a new life in Poland, in Lodz and Warsaw, taking on new design challenges, working as creative director for a Swiss design & architecture studio (AVP). Designed and created the rebranding concept for the Medical University of Lodz. Based in Warsaw since 2011, working as a graphic & brand designer for Open Gate studio. Since 2016 has been working as creative director and graphic designer for Praski Publishing, formulating their new graphic identity and redesigning more than 50 book covers. Additionally, running side projects as a freelancer with his own clients, developing websites, logotypes, packaging and signage.