Jeroen van Mastrigt-Ide

Ideas, Incubation, Innovation

With his creative ideas and passion for technology Jeroen van Mastrigt (1971) helps organisation all over the globe to understand and to creatively anticpate the future. Jeroen is founding partner of WLYW (We LoveYour Work) a consultancy firm specializing in gameful design & -innovation. WLYW helps a wide range of organisations to successfully apply game design and (social, mobile, location based) game technology to innovate. Jeroen is chairman of the Dutch Game Garden: a 'Game Hub' with a game business centre and an incubation program involving more then 35 game companies in the Netherlands. Jeroen holds a fellowship 'Games & Interaction' at the Utrecht School of the Arts (HKU). In the past he was a associate professor and faculty board member at HKU (interaction design, game design) for which he developed Europe's first bachelor and master programmes in Game Design. Jeroen was also co-founder of GX, a Dutch software multinational.

Jeroen advises, inpires, organizes workshops, teaches and speaks.