Tim Johnson

An experienced and creative researcher, Tim is passionate about using advanced analytics to improve business decision-making and performance. His analytical expertise is balanced with strategic consultancy skills to help businesses use key consumer insights to develop marketing action plans that improve their bottom line.

Tim's analytical expertise includes discrete choice modelling, advanced regression, and unsupervised classification techniques. He is currently developing expertise in state space methods for time series analysis, machine learning classification, Bayesian networks of probabilistic inference, and hidden Markov models for consumer dynamics.

Currently, Tim works for Harris Interactive's UK Marketing Sciences team, using advanced statistical modelling to make better decisions about their brands and customers. His experience spans companies in banking and financial services, technology and telecoms, consumer goods and pharmaceuticals, public sector organisations, and charities.

Tim has a passion for all things digital and firmly believes that the 21st Century heralds the Information Age. His current research explorations include artificial intelligence and machine learning. He is excited about the vast possibilities for companies to embrace digital and unstructured text data to make more informed decisions about their business.