Juan Pablo Broens

Media & Digital professional with +20 years of experience working at advertisers and agencies in global, regional, and local roles. Expertise in media strategy, agency management, digital transformation, execution efficiency, and people development.

In April 2025 I took the responsibility of being the Managing Director, Argentina at ZetaBé, the exclusive media agency for Mercado Libre in the Latam region, powered by IPG Mediabrands.

Before my current role I developed my career as media specialist in the CPG industry for +6 years at Kimberly-Clark, in global and regional roles, last one as Global Media Leader, Partnerships & Advanced Capabilities, based in Chicago, US, working collaboratively with media, brand, martech, and data stakeholders at K-C, media agencies, and strategic partners to achieve world-class media strategies and executions. Previous roles: Latam Head of Media, Latam Digital Manager for Family Care & CRM, and South Cone Digital & Media Manager, all three based in Buenos Aires, Argentina.

Previously, I worked in the Retail industry as Head of Media & Digital Marketing at Carrefour Argentina (2014-2018); and on the agency side as Innovation Media Director at Mindshare Argentina (2012-2013); Head of Content/Creative at Havas Digital Argentina (2011-2012); and more business/account roles in Havas Sports & Entertainment, J. Walter Thompson, etc.

During my career in marketing and advertising I managed global media strategies and capabilities across regions, partnerships development and deployment, digital marketing strategies for innovation, social media, eCommerce, branded content, websites, apps, email marketing and always-on campaigns. Leading teams and working together with different ad/media/digital agencies and strategic planners, creative directors, media planners, designers, programmers and IT teams.

I developed on & offline campaigns for brands and companies such as Mercado Libre, Huggies, Kotex, Scott, Carrefour, Coca-Cola, LG, DirecTV, Claro, Diageo, Paco Rabanne, Pedigree, Lucky Strike, 3M, Unilever, Gillette, Johnie Walker, Ziploc, Bayer, Cadbury.

I also worked free-lance as a website designer, advertising photographer, publisher, and independent short-films producer.

Skills: Agency Management / Global Media Strategy / Digital Transformation / Ad Ops & Media Capabilities / Partnerships / Integrated Marketing Comms / Personalization / CRM / DCO / Social Commerce