Juan Pablo Broens

Media & Digital professional with +20 years of experience working at advertisers and agencies in global, regional, and local roles. Expertise in media strategy, agency management, digital transformation, execution efficiency, and people development.

In April 2026 I took the responsibility of being CEO at OMD Argentina, part of Ommnicom Media, after one year as Managing Director at ZetaBé Argentina, bespoke media agency for Mercado Libre in the Latam region.

Before that I developed my career as media professional in the CPG industry for +6 years at Kimberly-Clark, in global and regional roles, last one as Global Media Leader, Partnerships & Advanced Capabilities, based in Chicago, US, working collaboratively with media, brand, MarTech, and data stakeholders at K-C, media agencies, and strategic partners to achieve world-class media strategies and executions. Previous roles: LATAM Head of Media,LATAM Digital Manager for Family Care, and South Cone Digital & Media Manager, all three based in Buenos Aires, Argentina.

Previously, I worked in the Retail industry as Head of Media & Digital Marketing at Carrefour Argentina (2014-2018); and on the agency side as Innovation Media Director at Mindshare Argentina (2012-2013); Head of Content/Creative at Havas Digital Argentina (2011-2012); and more business/account roles in Havas Sports & Entertainment, J. Walter Thompson, etc.

During my career in marketing and advertising I managed global media strategies and capabilities across regions, partnerships development and deployment, digital marketing strategies for innovation, social media, eCommerce, branded content, websites, apps, email marketing and always-on campaigns. Leading teams and working together with different ad/media/digital agencies and strategic planners, creative directors, media planners, designers, programmers and IT teams.

I developed on & offline campaigns for brands and companies such as Mercado Libre, Huggies, Kotex, Scott, Carrefour, Coca-Cola, LG, DirecTV, Claro, Diageo, Paco Rabanne, Pedigree, Lucky Strike, 3M, Unilever, Gillette, Johnie Walker, Ziploc, Bayer, Cadbury.

I also worked free-lance as a website designer, advertising photographer, publisher, and independent short-films producer.

Skills: Agency Management / Global Media Strategy / Digital Transformation / Ad Ops & Media Capabilities / Partnerships / Integrated Marketing Comms / Personalization / CRM / DCO / Social Commerce