I have a name. You have a name. So why do businesses you've shopped at for years not use it? A sleazy used car salesman will.

As an Electrical Engineering student at the University of Washington I often hung out at Howard Schultz's Starbucks located in Seattle's Pike Place Market overlooking Puget Sound. It was a constant sight from land and by sea as I commuted to Keyport by ferry, where I designed and tested torpedo exploders for the U.S. Navy.

Other than tapping torpedos with a mallet, hating coffee, and hating spending money, I'm like you. The Cheers TV theme song, Sometimes You Want to Go Where Everybody Knows Your Name subconsciously resonates.

I really loved it when, as I walked in the door, the barista greeted me , "Hey Julio. Would you like your "Usual"?"

I retired from the Air Force after developing lasers, infrared cameras, and radar for tactical fighters, working in Israel, living in Russia, getting launched from an aircraft carrier, monitoring National Reconnaissance Office (NRO) spy satellites and several jobs in their Security and Counterintelligence division tracking software, networks and people. I also tracked spies for the Human Intelligence (HUMINT) staff at the Defense Intelligence Agency (DIA).

After helping spend billions of dollars on all these interconnected sensors it's obvious we've lost any semblance of privacy. Turn on a cell phone, drive a car with a license plate, or pull out a credit card; you're tracked.

Of the 5,000 Iraqis in the infamous Abu Ghuraib Prison I had a better chance of recognizing an insurgent by name with the use of the Biometrics Automated Toolset System (BATS) than a cashier at the grocery store where my family has shopped for 20-years has of recognizing me, even with a loyalty and rewards membership card.

We need to re-think privacy and being social with the people that take care of us on a daily basis. Unfortunately, our brainwidth hasn't evolved past being able to recognize and remember more that 100-people that made up a clan or tribe. Modern mobile society means we deal with dozens of clans represented by businesses, schools, and job-sites from many ethinicities.

I started EzPL8.com because I want to be recognized and rememberd like I was during a simpler time, when no batteries were required.