Senior member of the Discovery Channel marketing team, where I successfully navigated the creative waters of franchise brands such as Shark Week and Deadliest Catch, delivering new campaigns every year that garnered awards, press and record-breaking ratings.
Ran multi-million dollar campaigns across all media for programs such as Life, The Crocodile Hunter, Dirty Jobs and Storm Chasers. Directed strategic campaign development and partnered with research, creative and media to deliver campaigns that were on-brand and on-strategy.
Led the award-winning 2008 Science Channel rebrand, including qualitative target research, brand repositioning, development of a new logo and tagline as well as on and off-air creative.
Founding partner in Commotion, a promotional marketing agency. Created and executed marketing programs for clients in a variety of categories, including an affinity club for the National Aquarium in Baltimore, a 20 city guerrilla marketing tour for the Travel Channel and a web-based ninja film contest for Activision.
Syracuse University, Newhouse School of Public Communications, Magna Cum Laude, BS with Honors, 1993