Julia Gil

I started my career in a marketing department of a bank, and numbers guided my whole world in there. But that analytical environment wasn’t enough for me. I grabbed this great background and moved along to find where I could really make a difference.

I could classify myself as a nerd. I like to spend humongous periods of time on the web, searching for content and new stuff. At a certain point I realized that I could use this specific digital urge and expertise in my professional life.

Digital is my natural environment, and this particular place made me understand better the evolution, the many ways that a brand can now connect to people. I’ve realized how important is for a strategy to go in a “media-neutral” equation. It’s not about shaping a communication strategy through media, but cover the entire basis in a world where the line between on and offline is blurred.

To stand up to my beliefs, I’ve been looking to shape my career and job description. I am trying to be more than a professional who absorbs all kinds of data to ignite a online/offline campaign, but somebody who seeks behavioral patterns to provide convergence between a brand and it's needs with people.

I'm also an exceptional karaoke singer, and a total awesomeness seeker.