Started working in social media before digital teams had a seat at the client table. I build online communities organically by telling authentic stories, launching products people care about, and turning online trolls into brand advocates.

I approach paid media like the guac you pay extra for. It'll enhance the burrito, but I can go without it.

I'm not a ninja, expert, or guru. I'm just excited to soak in all the knowledge from this continuously evolving industry.

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Stuff I've done and can do:

* Launched food trucks on Twitter

* Got chefs/restaurants into Michelin guide books

* Rebranded Unilever heritage brands

* Managed an award winning community management program

* Voice of AXE (behind the scenes)

* Introduced first blogger spokesperson for Dove Hair

* Launched, managed, merged (into global) social channels for AXE, St. Ives and eBay

* Helped a video app go viral with a celebrity proposal

* Capture content and interviews on the red carpet for eBay for Charity

* Helped regional, national, international non-profits democratize fundraising

* Response frameworks, crisis management, social/business playbooks

* Social audits, end-to-end social strategy (channel and content)

* Identify stories that make the world feel a little smaller