julianyrocha

I grew up in Buenos Aires, Argentina, a bustling city where century-old stone mansions coexist alongside 32-level condos. With a family full of medical professionals, and an intense curiosity about the human body, I began my post-secondary studies in medicine. But four years into med school, my passion for art and design, and a desire to create beautiful things, became too much for me to handle. I had to quit to follow my dreams.

I enrolled in a top industrial design university in Argentina and started my creative exploration. From there my journey took me to Toronto, where I strived to make my mark on my adoptive city. I consulted with a visual artist to realize his sketches into giant steel sculptures, I pitched a wild multimedia installation of a geodesic polar bear for Nuite Blanche, worked for a luxury interior design studio, Age of Design, designing for million-dollar Yorkville condos and a French bistro at Pinewood movie studios.

Back in Buenos Aires,I took courses in Graphic Design, obtained an Interior Decorating Diploma and started my path as an Architectural Designer.

Co-founded a design studio, where I work as principal designer and product manager. In the firm we have great clients, residential and corporate projects. One of them, the multinational company Herbalife, for whom we have made the design of their new offices in Buenos Aires.

Besides that, I worked as a project designer with an event production company. I have designed exhibition stands, set up the aesthetic style at event locations, and developed all the graphic materials for corporate and social events.

My mission is to create “great livable experiences", linking together the context, users and environment in harmony.

My inspirational quote: "The life of a designer, is a life of fight against the ugliness". Massimo Vignelli.