Digital Marketing in New York
I believe that it is important to be passionate about what you do, and have made seeking the right career path a high priority in my life over the past 10 years. The first half of my career was spent at Clear Channel building advertising campaigns and selling them to clients; business owners, agencies, marketing folks. I was hand-picked to be the first Digital Account Manager in DC and Baltimore. I learned so much during this time, but I decided I’d rather really focus on marketing instead of sales. In 2010 I moved up to my favorite city, NYC, and continued my higher education at NYU Stern for my MBA to help make the career transition. During B-School I started truly building my marketing experience by working for startups and consultancies on everything from social media management and digital PR to analytics. After briefly working with an Amazon subsidiary I began my current role at Macy’s primarily working on digital marketing. I love what I do because I get to touch so many elements of marketing including email, on-site, strategy, SEM, SEO, affiliates. Every time you get an email from Macy’s, that’s me or someone on my team (so hopefully you buy something!) It has been a great experience, and I have been directly involved in doubling (or more) sales and traffic YoY for some of the areas of business that I have been managing.
The sales and client management experience from earlier in my career have been invaluable, and help me on a daily basis in my current career. I love to combine instinct and logic with numbers to discover why people do what they do and how I can make campaigns more relevant and effective. I have aspirations to continue to grow in my career and build on my leadership capabilities and have no limits on how far I will go. I am very internally motivated and genuinely care about doing good work, and helping others do work.
Life is not all work and no play, and I like to have a balance! I’m a member of Gotham Rock Choir, and I’m also in side projects associated with the group which keep me singing all the time! Ask me about how I sang twice at Radio City Music Hall! I also love working out and going to fitness classes all around the city. I live with my boyfriend and our 2 cats in Midtown. I’m originally from Maryland and went down to Elon in NC for college, so needless to say, I’m an East Coast girl.
The best way to reach me is firstname.lastname@example.org