Julie Trell

Chief Play Officer, Consultant, and advisor in Sydney NSW, Australia

Julie Trell

Chief Play Officer, Consultant, and advisor in Sydney NSW, Australia

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About Playful Purpose

I’m Julie, Chief Play Officer at Playful Purpose living in Sydney NSW, Australia.

We collaborate with companies, organizations, and individuals to do meaningful work while keeping it fun and playful.

Current Projects

  • Corporate Play Enabler for Indigital
    • An EdTech startup celebrating indigenous cultural knowledge history, and language through leading-edge technologies in the spatial web. Designing and implementing the corporate strategy.
  • Country Lead for Coralus(formerly SheEO)
    • Creating a new economic model (aka, democratizing venture capital) that funds, supports and celebrates women entrepreneurs.
  • Creating strategies and best practices for early and growth-stage companies interested in developing integrated philanthropy programs into their culture and business.
  • And all this, with an essence of play.


  • Adaptability- ability to adjust to new or shifting conditions and embrace ambiguity
  • Play- approach work and projects with curiosity and growth mindset, unleashing creativity in myself and others. Work on the edges outside my comfort zone
  • Equitableness - a commitment of being just and unbiased and opening doors / creating pathways where they are overlooked or aren’t any currently
  • Community- the sense we are a part of something greater than ourselves. Opportunities to connect with people, (customers, employees, students) to reach goals, and create a sense of collaboration / partnership and success using relevant technology

Playful Purpose

  • Has a heartfelt desire to improve the world by creating opportunities for those who are often perceived as underestimated or untapped talent
  • Applies the principles of improv in work and play.
  • Is creative, personable, connected, empathetic, pragmatic, objective, and of course, playful.
  • Is curious and eager to learn
  • Work
    • Playful Purpose
  • Education
    • Emory University
    • Georgia State - M.Ed
    • THNK - Executive Creative Leadership