Julie Wisdom
Most comfortable creating marketing that’s a bit outside the comfort zone, I am driven by what could be. What should be. Innovation is not a trend — it’s a state of mind, a mode of operation that the world’s most successful marketing organizations subscribe to. My career is rooted in the stories we all have to tell — from journalist to ad executive, I’ve never lost touch with the impact of sharing a powerful story. And with the current state of Modern Marketing, storytelling has never had a more critical role.
Having spent many years agency-side leading creative and content practices, I recently decided to take my passion on the road with the desire to share not just with clients I had but with any company, any agency that has intelligent storytelling as its motivation for driving leads.
I’ve always said pixels contain IP, and that has never been truer than it is today. Your marketing content is IP. It should be your truest form of value, trust and confidence in your brand. Be bold and be honest about your company's contribution to global business — and the world in general. Work hard/play hard is the current mode of thinking. Marketing can learn a lot from that.