It all started with me wanting to work in pusblishing. That is why I spent four years in university studying literature. But life has a funny way to give you what you need, not what you want.

It all started with me developing a cultural digital magazine with one of my great friends, that lead to contacts in the music industry, which lead to me writing more in different blogs, which lead to me meeting some young adults wanting to start a club, which lead to the opening of the first Kpop nightclub in Stockholm which got so much national press thanks to "Gangnam Style". The club was a success and we grew each month. By the time we came upon our first anniverssary, it was time to take the businnes further. So i flew so South Korea and signed a contract to bring VIXX to Europe (the picture you see here). First Kpop concert in Stockholm that sold out in 10 minutes.

That was five years ago and a whole lot has happened since. Over ten Kpop tours produced by me with over 30 concerts all over Europe, with me being in charge of communication and marketing along overall project management of each event. I never inteneded to own my own business, develop brand, marketing, and communication strategies yet that is what happend. Because I am very good at it. I am a master in building communities and brand loyalty. My keen interest in literature makes me a great communicator. My personality makes me a great project manager since I love to make the impossible possible. I never see problems, I only see possibilities.