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Every market must have a segment to operate in. At DMI, we initiate elaborate research methods that creates a platform to stage your brand based on the four main focus that we are specializing on; Visibility of the brand, its Target market, Through the integration of the digital media, we give your brand the desired and vast Reach then we Position it in its market.

DMI, through its rearsch techniques, will go out of its way to find and identify the right market segment for the brand which is then taken into consideration on the brand development process as a core feature.

Market segmentation is an essential tool for recognizing
and responding to the needs of prospective customers.
Key topics to consider when determining if market segmentation
is right
for your company
include:

• Is my company able to segment more than one
product?
• Will my pricing strategy change based on segmentation?

• Are there differences in my Business-to-Business
and Business-to-Consumer segments?
• Will segmentation affect my product
promotions?
• Will segmentation provide a competitive
advantage for my company?

Defferentiated Marketing Integrated (DMI) Believes that the success of a brand is highly depended on Visibility, Target, Reach & Positioning (Promotions)