Author, Executive, and Educator in the United States
Jurena Cantrell is an accomplished communications professional with 25 years of experience that includes broadcasting, marketing, PR & project/operations management.
After graduating college, Jurena rose to executive level positions with noted Atlanta based, award-winning creative, media & entertainment organizations, then leveraged her education and experience to established J. Glass Communications in 2002.
Through a hybrid of communication/media tactics and solutions, J. Glass clients have successfully established/enhanced brands, navigated crisis situations, effectively shared messaging via storytelling; resulting in earned international to domestic media coverage and spearheaded/produced an array of initiatives and campaigns for entertainment, non-profit, government, tech, digital and other B2B/B2C brands.
Jurena is also the author of IndustryLife, the no-holds-barred book on building & navigating professional creative/entertainment industry careers with co-writer/editor CF Hutton. IndustryLife has been described as a "great book regardless of your profession", deemed a "MUST read on the realities of the entertainment industry" and garnered favorable reviews including five-star ratings on Amazon.
Jurena has been commended for her professional contributions by organizations such as BMI and the Trumpet Awards Foundation. Congresswoman Maxine Waters recognized her in 1998 for working with Atlanta Falcon Terance Mathis' Foundation to galvanize Atlanta's sports & entertainment community in bringing awareness to the incarceration reform case of Kemba Smith. In 2018, Jurena was again recognized as a “Trailblazing Publicist” by The Women in PR association for her nearly 20 years of work in the field. After working with Jurena, Cynthia Honer, award winning editor for the iconic entertainment magazine, RightOn! said, "I applaud your client for hiring your company".
A noted spokesperson, Jurena has been invited to speak to students of Alabama A&M University, Alabama State University, Clark Atlanta University and others. Jurena, a distinguished alum of Clark Atlanta University, was named as a "top public relations pro to hire" by Business Insider in 2020.
IndustryLife (ebook) is available on Amazon.
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