kavita patidar

Before you learnDigital Marketing,It’s important to understand what is marketing.

Marketing is not about promotion or advertising only. Marketing is a complex topic or a concept that is used to make a comprehensive plan of action to generate leads, increase sales, increase brand awareness or acquire more customers.

In very simple terms marketing means communicating the RIGHT message, to the RIGHT people using RIGHT medium.

So let’s understand what exactly is Digital Marketing?

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, Internet marketing is the method by which companies endorse goods, services, and brands.

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