Justin Gonzalez

I want to help people create digital media strategies that lead to a larger share of the marketplace.

But, you probably want to know more about me than just that.

I got into Marketing while working for Aveda as an Event Specialist and Lead Advisor in San Francisco. There I worked with the Retail Marketing and Education Departments to coordinate monthly events as business driving tactics for multiple stores and salons throughout the San Francisco Bay Area. My responsibilities included managing CRM systems and e-mail marketing campaigns to increase customer loyalty, producing fashion shows and monthly in-store events as well as traditional sales promotions and managing strategic partnerships across the salon networks.

While still at Aveda I took on an internship role with BARS+TONE, where I currently work, to learn more about Interactive and Digital Marketing. At the same time I began taking courses in Online Marketing at SFSU and quickly discovered my passion for Digital Marketing and Advertising.

I transitioned from Aveda into a full-time position with BARS+TONE where I currently work with clients like Sprint and Sephora Brands to help them create and execute Digital Media Strategies including online video, social media, e-mail marketing and more.

I've been featured in Mashable as a YouTube Expert, "Top 5 YouTube Marketing Mistakes by Small Businesses" and "How To Get Started Marketing on YouTube".

Having studied the arts in college in conjunction with digital marketing has enabled me to gain a deeper and more meaningful understanding of the people I work with and the customers I'm selling to. I'm able to translate that experience into the Marketing Industry by coupling my knack for creativity with my naturally strategic mindset to develop innovative campaigns and create strong customer relations. I've found that these two parts of my life, the creative and strategic, work well together to create flawless Digital Marketing and Communication Strategies.