Justin Henson

Justin Henson is a leader in consumer identity resolution, enterprise data enrichment, and marketing intelligence. As the driving force behind The Data Group, he helps organizations transform fragmented customer data into actionable insights that improve targeting, engagement, and marketing ROI.

With more than two decades of experience in data-driven marketing strategies, Justin specializes in privacy-conscious identity matching, email append services, customer data enhancement, and omnichannel audience intelligence. His work supports businesses looking to improve campaign accuracy, strengthen customer relationships, and make smarter data-backed decisions.

Through educational content, industry insights, and practical strategies, Justin shares modern approaches to data quality, audience intelligence, and scalable marketing performance.

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