An experienced businesswoman, Justina Helkov spent six years with Poloco in Paris, France, where she served as a commercial analyst for Ralph Lauren menswear and boyswear. Initially, Justina Helkov focused on pricing but moved on to the role of manager of the customer service team. She joined Poloco when the brand was just reaching Western Europe and helped launch lines in London, Paris, and Munich. In addition, she teamed with two other employees to launch POLO Jeans Co in London.

Altogether, Justina Helkov spent about 10 years in Paris. She has traveled a great deal around Europe and continues exploring the rest of the world. Recently, she planned a trip to South Africa. She enjoys bringing pieces of art from her travels back home to decorate, although she also features local Atlanta artists heavily in her home.

To give back, Justina Helkov prepares meals for a women’s homeless shelter once a month, and she recently volunteered with Books for Africa. She also participated in the AIDS Atlanta Walk. Devoted to fitness, she has completed a number of 5Ks as well as a few 10Ks and half marathons.