Justin S. Byrd

Justin began his career in the automotive industry more than 12 years ago at Chrysler Group LLC. During his time there, he worked his way up the corporate ladder, wearing many hats. After starting in the field organization for sales and service, he moved into regional distribution and was later promoted to work at World Headquarters managing dealership processes in Five Star and national dealer relations. Justin rounded out the first half of his career in the Office of the Chairman. In 2008 and 2009, during arguably the most turbulent time in the automotive industry, he worked on the Washington Rescue Package, which ultimately ended up becoming the blueprint for the revival of Chrysler Group LLC. He was also instrumental in the assembling of FIAT and Chrysler, working intimately on the due diligence. For the second half of his career at Chrysler, he ran Global Market Representation in Dealer Network, oversaw operations for FIAT North America, and in his last post was Head of Marketing & Advertising (Multicultural) across all Chrysler Group brands.

Justin specializes in operations management, network infrastructure, dealer relations, marketing and advertising. Justin is a graduate of the historic Morris Brown College. He also earned his MBA from the Eli Broad School of Management at Michigan State University.

Justin is currently the President of Tier10, an award-winning advertising agency headquartered in Washington, D.C. that specializes in the automotive vertical and develops industry-leading strategies for global brands, athletes, feature films and key entertainment properties.

With high energy, enthusiasm and passion, Justin is a strong leader who thrives on building positive, effective relationships. He is adept at recognizing the critical path needed to attain objectives and prides himself on his ability to overcome obstacles by providing sound, feasible solutions. Justin excels as a leader by fostering an environment that promotes communication, trust and teamwork. He creates enthusiasm and confidence in his organization by providing feedback to his team members that encourages them to be open and nurtures a sense of trust. As a result, he has a proven track record of leading and creating groups of people who are confident, motivated and proficient in their craft.