Serial entrepreneur of self-funded ventures. Crypto believer.

Back in 2006, I co-founded Menuism, an online dining community where diners can review restaurants down to the dish level. It became one of the web's largest online restaurant menu aggregators, reaching over 2.5 million visitors/month.

My current venture is PickFu, an instant preference testing service that helps entrepreneurs and product designers test drive their ideas and validate assumptions through simple A/B style questions. It's perfect for self-publishing authors who test their book titles and covers, and mobile app developers who test their app icons and app store screenshots.

I am a proud UC Berkeley Alum, domesticated dad of 2 kids and a So Cal native. My lifestyle includes intermittent (and multi-day) fasting, the ketogenic diet and finding things to sous vide.