Justin Hines

I'm a new-school marketing mind, with an old-school feel.

I try to invoke new thoughts on how to bring customer, colleague, and competitor touch points back to a relationship concentration through a myriad of communication tactics. A lot of these ideas are rooted in my earnest interest in sports and the fundamental theory on how athletes communicate to accomplish larger goals, both individual and collective.

Also, I believe that a brand is the most amoebic and valuable asset that a company can utilize. A brand, whether it's a company brand or a personal one, is the first and last thing that people notice when determing if they should foster a consumer relationship with a company.

Right now, I am learning the fabric of the nearly $18 billion sponsorship industry... so that's pretty neat.