Juval Löwy is the founder of IDesign and a master software architect specializing in system and project design. Juval has mentored hundreds of architects across the globe, sharing his insights, techniques, and breakthroughs, in architecture, project design, development process, and technology. Juval is Microsoft’s Regional Director for the Silicon Valley and has participated in the Microsoft internal strategic design reviews for C#, WCF and related technologies. Juval is a frequent speaker at the major international software development conferences. Juval published several bestsellers, and his latest book is the 4th edition of Programming WCF Services (O'Reilly 2015). Juval published numerous articles, regarding almost every aspect of modern software development and architecture. Microsoft recognized Juval as a Software Legend as one of the world's top experts and industry leaders.