James Vallance
Product Marketing Manager in Ireland
Hey, I'm James 👋
I am a remote product marketing professional, living on the beautiful north coast of Ireland with my partner, two children and dog. I enjoy podcasts, learning to surf and a creamy pint of Guinness.
Career 💻
Product Marketing Manager at Minna Technologies, with over 10 years of experience in subscription management, payments and billing, specialising in the Media & Entertainment industry. Characterised by my passionate and pragmatic approach, coupled with a strong work ethic and a consistent track record of delivering results.
Throughout my career, I've played a pivotal role in building and scaling marketing and GTM functions in rapid-growth SaaS environments, spanning start-up, investment, scale-up and acquisition phases. Immersing myself in the product and industries, I translate technical concepts into compelling value propositions, collaborating closely with cross-functional teams to increase demand generation, product adoption and revenue growth.
Specialties 🧰
🚀 GTM strategies:
Implementing effective GTM strategies, product positioning and messaging for enterprise SaaS products. Proficient in defining ICPs, value propositions and competitive landscapes.
🌐 Domain expertise:
Deep understanding of subscriptions, payments and billing software. Extensive experience with news publishers and OTT services in driving D2C recurring revenue.
📈 Multi-channel campaigns:
Building and executing highly targeted omnichannel campaigns, spanning demand generation, education, nurture and client success, in collaboration with trade bodies and partners.
✒️ Content & collateral:
Developing collateral and sales enablement materials, including demos, fact sheets, product brochures, case studies, press releases, thought leadership blogs, videos and guides.
🛠️ Marketing operations:
Streamlining sales and marketing operations and enhancing collaboration through technology, processes, automation and reporting structures, ensuring scalability and efficiency.