I’ve been a neurophysiology researcher, an IT manager and a vice-president of sales and marketing. I have inspected factories in Xi’an, negotiated deals in Guadalajara and lectured in Bogotá. I’ve branded companies, products, services and cattle.

I’m a writer.

I help companies understand the value they deliver to the people they serve. I help companies communicate that value to the people they serve.

I think, speak and write about the relationship between companies and the people they are supposed to serve. About how companies communicate, market and sell. About the impact their actions have on society.

When not writing, you can find me reading. Daring my kids to be a little crazy. Finding new places to explore.

Every interaction is an opportunity to affirm, uplift and delight. Every interaction is a chance to be human.