Jackie Willmot

I am entrepreneurially spirited, creative, curious, and extremely passionate about technology and product design. My 'lens' is one in which I see the world as an array of product opportunities. Pain points in everyday living, obsessions, interests, functionality needs, non engaging consumer interactions (the list is endless) ... are all opportunities! I tend to think 'big picture' and out of the box; however to get it right (relative to design, launch, scale and sustainability) I feel it is imperative to get into the nitty gritty and understand everything about the targeted 'space' from the ground up. So while I am an 'idea entrepreneur' at heart, I am very detailed, precise and meticulous during the design and launch stage of a product build. Having many years experience in a variety of settings I've developed a set of ground rules for myself relative to product design which include: 1) the product or service must bring real value to the end user 2) it must be intuitive and easy to consume 3) it has to look great and 4) one must continuously improve and reinvent the product to meet/adapt to the needs of the consumer.