Jordi Xifra Keysper

Product Manager of ISOSTAR

- Responsible for the Brands marketing activities.
- Developing short & mid term plans.
- Developing and implement marketing plan:
- Product Strategy
- Media Plan
- Sports marketing actions: Sponsorships (athletes & events)
- Manage Isostar Desert Marathon event.
- Working closely with sales, head quarters, business development and external agencies.
- Sales analysis / profitability per season & category.
- Forecasting
- Meeting sales and profit objectives.
- Monitoring Brand market share & competitors performance.
- Formation actions for customers.
- Consumer segmentation and consumer Insight development.
- Identifying new process/business opportunities.