jyl johnson pattee

Public Relations, Social Media, and Events in the United States

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Jyl is the CEO and founder of FORWARD, a boutique digital agency and influencer network (2008-present). A pioneer in the influencer marketing industry, Jyl consults with brands and agencies, helping them develop and successfully execute influencer marketing strategies and campaigns.

Since entering the social media space in 2008, Jyl has organized more than 250 events, including Family Forward (2011-2017), an annual retreat for digital influencers and their families and the evo Conference—a social media educational event for women in the digital space (2010-12). She currently sits on the founding board of the Influencer Marketing Association. Additionally, Jyl volunteered on the Mom Advisory Council for ONE.org (2011-2016), was one of three US representatives on the McDonald's Global Parents Table (2012-14), was a United Nations Foundation [email protected] Champion (2013), was named one of Parent Magazine’s Top 10 Power Moms (2010), was listed as one of Babble’s Top 50 Twitter Moms, has written for sites like Baby Center and the Huffington Post, and was on the founding board of the Social Media Club of Salt Lake City (2008-09).

In her pre-social media career as an instructional designer and senior project manager for FranklinCovey (1998-2007), Jyl managed the design, development, and production of multi-million dollar training-related projects for Fortune 500 clients. And before that, she did stints in both news writing and retail advertising (1996-1998).

Offline, Jyl is married to @TroyPattee, a mom to two teen boys, and a pet owner to a beagle named #Hashtag. She loves large amounts of cheese, dancing, and traveling, especially road tripping; and she lives in the beautiful Rocky Mountains. After visiting all 50 US states, the number 1 item on her life list is to visit 60 countries by the age of 50. She blogs about influencer marketing on forwardinfluence.com and about parenthood and social responsibility on momitforward.com.

  • Work
    • FORWARD Ageny
  • Education
    • Brigham Young University