I am an award-winning marketing leader with 12+ years of experience delivering revenue growth for 9-figure portfolios in the payments, identity & cybersecurity space.

I’m experienced in building high-performance marketing teams and setting up efficient marketing processes to deliver on revenue goals. I advocate and follow a customer-centric approach: Conducting regular VOC research, validating MVPs with focus groups and interviews, creating an engaging narrative that resonates with the customer, and helping them reach their target audience at the right time and in the right context, by collaborating with product owners, business development leads, marketing operations and external agencies.

I thrive on data-driven marketing decisions founded in my academic background in Advanced Marketing Research during my MBA.

Deep understanding of key standards for identity and cybersecurity such as the ISO 18013, IEC 62443, FIDO, Web3 and regulatory frameworks such as the NIST (SP 800-63, CSF 2.0, Zero Trust), and eIDAS2.

Career Highlights:

• Building the Solutions Marketing GTM strategy and team for Entrust to help deliver secure identity solutions for digital transformation of governmentBuilding the Solutions Marketing GTM strategy and team for Entrust to help deliver secure identity solutions for digital transformation of government
• Developed and executed the product marketing strategy that grew the critical infrastructure cybersecurity solutions portfolio by 2x YoY since 2019 - 2023 for Siemens Digital Industries.
• Planned and executed GTM strategy for new market segments that boosted annual revenue by 20% YoY for Holcim.
• Overtook the market leader in 6 months by being first-to-market with 3G infrastructure for my sales region in Vodafone.
• Successfully led the market entry and built the brand presence for Greenlight Planet in Latin America.