Md Abdullah Al Kafi

I am an online marketer , focusing on website development, SEO, and Social Media Marketing. I’m the co-founder of “White Theory” an online marketing company. In "search" I pride myself on developing brands, SERP presence and developing the best strategy for each client, broken down per vertical. I have a number of years experience in international and multilingual SEO. My extensive experience covers many of the most competitive verticals (across leading global brands) including: money saving, classifieds, finance, high end fashion, eCommerce, travel, sport, mortgage, charity, insurance, loans and property. I focused on goals and analysis to maximize ROI. Working in highly competitive areas for the last five years, he's been constantly improving skills and his areas of competencies. Specialties: Search Engine Optimization - SEO * SEO Strategies, Tactics & Audits * Natural Link Building strategies * Expert in SEO tools and SEO platforms * Website architecture strategy, SEO friendly & rewrite urls structure * Keyword research & strategies * Keyword ranking analysis & trends * On-page optimization: strategy and implementation Competitive BackLinks Analysis * Competitors backlink profiles & tactics analysis * Content Marketing * Content optimization strategy, monetization & analysis Search Engine Marketing - SEM (PPC & Display Ads) * Campaigns planning, keywords research * Competitors analysis * ROI analysis * Monitor, track and analysis of SEM campaigns Web Analytics & Business Intelligence * Customer Segmentation & attribution models * Expert in Google Analytics & Google Webmaster Tools Social Media * Social Media monitoring, * Tracking & performance analysis