Kamel Ouadi is the founder and President of KO&CO, a consulting firm working with executive boards of leading brands and groups on their digital transformation journey, an incubator and investor in impact-driven Luxury Tech startups.

His career focus is branding, digital, innovation and marketing at senior executive positions.

His recent roles have been as International Managing Director in charge of Branding and Marketing for Christie's, Chief Digital Officer at Louis Vuitton. From 2008 to 2012, he launched an in house digital agency of 400 people and won 48 awards in 48 months.

With his team, he was supervising the worldwide strategy and digital transformation of Louis Vuitton. His responsibilities included artistic and image direction, content production from creative concept to execution, digital marketing and communication, digital merchandizing, intelligence marketing, innovation, digital operations, ecommerce, client services centers, digital retail and services.

Simultaneously he was the Founder and Chief Creative Officer of NOWNESS, the leading digital luxury and lifestyle storytelling platform (a new LVMH brand created from scratch under his leadership), Chief Customer Officer for L'Oréal China based in Shanghai and prior to this International Digital/CRM VP for the L'Oréal Group.