Kamran Mansoor

I am a marketer by profession and by spirit. A complicated personality who aims to simplify things in life. I am a firm believer that all human beings are born to do MAD things i.e. things that Make A Difference. I believe that we all should strive to make a difference in the lives of other people and in our surroundings. Working in Balubaid Group, Saudi Arabia, I am currently responsible for upstream strategic marketing as well as downstream tactical marketing for the 6 operational sectors (Automotive, Manufacturing, Real Estate, Trading, Consumer Finance, Food & Beverage) working closely with sector sales and marketing teams. Prior to that, I headed the Marketing & Planning functions in Balubaid Automotive Sector since 2004 leading key initiatives in marketing, communication and planning leading to volume turnover increase of 300% in new vehicle sales business within a period of 5 years. Between 2002 and 2004, I worked as the business head for HANG TEN Pakistan in the capacity of Sales & Marketing Manager. Hang Ten Division is one of the leading specialty retailer/ retail brand in Pakistan offering clothing, shoes and accessories for men, women and children On this assignment I was accountable for the all sales, marketing and CRM activities for the division having thelargest retail chain network in the country with 22 exclusive Hang Ten outlets all over Pakistan. The division employed a total of 150 persons in sales, marketing, designing, CRM and general administration. Between 2000 and 2002, I worked as Brand Manager / Head of Marketing for Fauji Cereals in Rawalpindi Pakistan. Fauji is the leading brand in the Breakfast cereals category in Pakistan. I led the market turnaround project by successfully re-launching existing brands and launching new brandsplaying an integral part in increasing the company's sales and profitability.Between 1997 and 1998, I worked with AC Nielsen in Retail Audit Department client servicing for local and multinational clients like British American Tobacco, Rafhan Best Foods, Packages Ltd.& Qarshi Industries.

I hold a Master's Degree in Economics from University of Punjab, Lahore Pakistan and Masters in Business Administration (M.B.A) from Lahore University of Management Sciences (LUMS), Pakistan. I also have Certificate in Advance Marketing Management from COLUMBIA Business School as part of their Executive Education Program. I reside in Jeddah with my wife and 3 children.