Publicist, Social Media Manager in Atlanta, Georgia
Atlanta Creative, Kandis Knight, graduated from the prestigious, private Catholic Institution, University of St. Thomas in Minnesota.
Knight, a "City of Minneapolis" Scholar ( https://www.stthomas.edu/fresco/thesevenvirtues/temperance/ ), earned a degree in Journalism and Marketing. While in college, Knight was recruited and molded by The Rae Mackenzie Group.
The CEO and founder, Sharon Smith-Akinsanya ( https://www.bizjournals.com/twincities/stories/1999/03/22/story3.html ) was instrumental in teaching Knight guerrilla-style marketing which was applied to the internet.
Smith-Akinsanya, a long-time VP of Marketing for Prince and Paisley Park Enterprises is a well-respected Midwest marketing guru. Knight flourished under Smith-Akinsanya’s tutelage.
Knight assisted The Rae Mackenzie Group to envision, plan and manifest one of the largest women's expos in the country. The Gathering, is held annually at the Minneapolis Convention Center ( https://youtu.be/g76mj70Gxog ) and attracts over 50K women and continues to grow each year.
In 2006, Knight relocated to Atlanta and was well-received by industry professionals as a New Media marketing expert working with major record labels and magazines.
Knight quickly became an industry tastemaker. Knight has worked for some of the top music and entertainment organizations in the country, as well as being the Media Relations expert for several national concert tours.
In 2008, Knight accepted the position of Director of Public Relations and Marketing for PZI Jeans International. Knight demonstrated the same marketing techniques used in the music industry translate into other fields such as the fashion industry. Knight took the 7 year-old jeans company into unchartered territory. The brand experienced a quadruple increase in sales with Knight at the marketing helm.
In 2014, Knight was the Publicist for Rhymesayers' Entertainment's Annual Hip-Hop Festival, Soundset Festival (www.soundsetfestival.com). The event broke attendance records with 50,000 in attendance with Knight at the helm.
Knight also launched The Beauty In Beauty Out Tour in 2014, with Traci S. Campbell and was a featured Publicist in Black Enterprise Magazine.
In 2015, Knight became the Publicist and Social Media Manager for Twelve Music Group.In 2016, Knight became the Publicist and Social Media Manager for The Diop Agency.
In 2017, Knight worked as Publicist for Lecrae’s successful collaboration project “Let The Trap say Amen” which Lecrae co-created with Zaytoven .