The foremost step in any SEO campaign is to determine the audience your product or service is aiming at. You may be busy with what your business is offering that you may simply miss out in this, and that's why I am reminding you to be quite specific in your approach. Take enough time to choose the right keywords for your SEO campaign. By this, I assure that you will attract the right web traffic- the one that would bring you customers and not mere visitors! Also, keep an eye on the contents you are posting to your website, ask your content writer not to stuff just keywords, rather tell him/her to do visitor oriented SEO content writing.