Kanika Sood

I’ve spent over a decade in marketing, branding and producing creative content for the most desired brands in the automotive, lifestyle and luxury space.

A journey that started with a love for photography, blended with the interest in filming and editing most of the work I produced for clients.
Soon the creative aspect of my personality, met the business aspect of the industry and without a doubt I am the most happy in this space.

Now at The Autofocus I spend most my time in cultivating relationships with clients, enriching the process of treatments and storyboarding, but most importantly budgeting, scheduling and handling the production for most of our work.
It’s taken a while to have built this ecosystem which allows me to have amazing experiences, traveling and working in over 28 countries with brands like Mercedes, Porche, Pepsico, Volvo, Audi, BMW, Honda, Tata Motors, Woodland, Yahoo, Imagenext, Berghaus, Logitech, Wrangler, Hercules, Nissan, Triumph Motorcycles, Wrangler, Ultimate Ears and so on.

When people say they call the mountains home, there are only a few that actually mean it. Iʼd like to say that I am lucky to call myself one one them
Having being born and brought up in the Himalayas gives me unending appetite for adventure and taking on new challenges.
In my alter avatar, I love going back to my roots and work closely with on eco-tourism, environment and wildlife conservation. I run a small Social Enterprise known as NIEV which has got be me many awards, global appreciation and a Tedx talk titled - Travel with Purpose.