Kanupriya Vashisht

Co-founder and Senior Content Strategist, Conceptell Inc., Milton, ON, Canada

I am a seasoned content strategist, editor and writer with more than 15 years of experience. I'm stickler about useful and usable content. After all, it's hard to design good user experience for bad content.

If you're struggling to connect with your customers/users, or if you feel your content actually dilutes your brand, maybe it's time to wean out the ROT (Redundant, Outdated, Trivial).

Feel free to connect with me, and I'll help diagnose what ails your content. And, don't worry, I won't just abandon you after handing out a bitter pill.

I can hold your hand through the entire life cycle:

- Research (competitive analysis and stakeholder interviews);

- Analysis (quantitative and qualitative);

- Strategy (taxonomy, workflow, brand and voice);

- Plan (metadata; migration; management)

- Content creation (writing, curating, aggregating)

- Testing (determine tangible parameters for success, and of course test how we measure up).

And no, I'm not a quack: I write and edit regularly for leading Canadian magazines, newspapers and websites. Feel free to visit my LinkedIn profile or website for samples and testimonials.

And I have a Master’s in Journalism and Mass Communications.

Specialties: Content Strategy; Research; Writing/Editing

Read my blog: conceptell.wordpress.com

Connect with me on LinkedIn

Visit my website: conceptell.com

Connect with me on Twitter: @Kanu_Conceptell