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Benefits of brands for sellers / manufacturers:

Brands can help you build a company image and promotion interests of your products.

Facilitate the order process

Helps price stability

Cause buyer loyalty

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Has the authority to set prices and reduce price comparisons for similar products

Get product-specific protection (Trademark protection)

For consumers, of course they certainly want products with guaranteed quality. By paying attention to the brand to be purchased based on their perception of a product.