SUMIT KAPOOR
Omni Channel Marketer, Business Leader, and Digital Expert
A Business-Savvy Marketing & Media professional with 20+ years of progressive experience in developing sustainable verticals in the Advertising & Marketing Industry. Fueled by digital first & experiential must approach, Driven through strategic expertise (B2B, B2C & D2C) creating high-impact integrated marketing programs for Powerful Brands in India & Overseas.
Instrumental in developing super value propositions through holistic & hands-on experience across a spectrum of Omni-channel platforms, for a broad base of industry verticals, Successfully developed & Deployed integrated marketing campaigns for over 250+ Brands/ Corporations.
Immense intrapreneurship, startups & entrepreneurship experience, an integral part of senior cross-functions, strong c-suite relationships, recognized for innovation in thought & design, managing concurrent projects from concept to its successful implementation in a global landscape, achieving incremental success nurturing customer relationships & driving quantifiable results.
Ability to build, mentor as well and lead high-performance teams, acumen for forging profitable business alliances, a robust understanding of how brands and consumers converse with each other, harness more than a decade of experience building "Brand-Led Integrations" powered by data through "SMART" Digital & Social Interactions.
Visiting faculty with reputed business schools teaching Digital Marketing - Search Engine Management, Social Media Management, Strategic Manegement, Content & Media and Artificial Intelligence in Marketing.
Area of Excellence :
Data-driven marketing | Digital Transformation | Advertising | Brand Strategy | Offline, Online & On-Air Integrated Solutions | Management Leadership | Marketing & Communications | Multi-Platform Content Curation | Digital & Social Marketing | Sports – Association, Amplification & Activation | Partnerships & Strategic Alliances | Media Planning | Martech / Adtech Deployment | Influencer Marketing | New Geography / New Category / New Product Introduction.
An aspiring tech strategist, and an avid movie & sports buff, discovering new destinations and learning new skills.