Kara Lawson
Marketing Director in Manhattan, New York
A link to the company blog that I currently produce is above.
Other writing samples:
1. Which Brands Scored with FIFA's Audience on Social?
This blog post explores the audience affinity between FIFA and other brands during the 2015 FIFA Women's World Cup.
2. Trump's Social Candidacy
This blog post dives into the traction that (now-President) Trump received across social media right after he announced his presidency, and how that compared to the other GOP candidates.
3. Top 10 Media Publisher Ranking
An example of one of the monthly contributions that I wrote for Adweek, which ranked the Top 10 Media Publishers on Social for the previous month as well as an analysis of the performance trends.
4. Social Scorecard Press Release
This quarterly press release announced the the Top 25 U.S. Social Brands for the previous quarter and what drove their performance.