Karen Abiog
advertising in New York
Graduated from the University of Connecticut with a BA in Psychology and a double minor in Neuroscience and Sociology in 2010. A CT Alpha alumna of Pi Beta Phi sorority.
A digital marketing strategist with experience in digital sales, e-commerce and online publishing. I've applied knowledge to successfully grow email acquisition, revenue and site visitation.
Areas of knowledge & experience in:
•Affiliate Marketing (Account Management & Strategy)
•Email Acquisition & CRM (email segmentation, deliverability, personalized send, re-targeting & re-engagement campaigns)
• Mobile App Install Campaigns
• Driving In-Store Traffic
• Loyalty Programs
• Analytics (Google Analytics, Coremetrics, Omniture, VisualIQ (Fractional Attribution))
•Sales Marketing (RFP & Proposals)
•Re-marketing (on-site & email)
•Social Media & Editorial Syndication Partnerships
•Online Publishing (Fashion & Beauty: site traffic growth)
•Influencer Marketing & Brand Partnerships
Currently work in advertising. Current and past clients include: Diageo, Target, Weight Watchers, Sleep Number, VF Corporation (Kipling).
Check out my beauty blog: www.itsbeautyb1tch.com