Karen Dauncey

Karen Dauncey is a leading SEO and Google Ads specialist with over 20 years of experience helping businesses improve their visibility online. She is the founder of Blue Cherry Online Marketing, a Perth-based agency established in 2008, and The SEO School, an online training platform designed to give business owners the knowledge and confidence to manage their own SEO.

Through Blue Cherry, Karen has worked with hundreds of companies across Australia – from small local businesses to large national organisations – providing data-driven SEO and Google Ads strategies that deliver measurable results. Her team has optimised more than 1,000 websites and manages over $1 million in Google Ads spend annually, making Blue Cherry one of the most trusted agencies in Perth for results-focused digital marketing.

At The SEO School, Karen shares her expertise through step-by-step courses, workshops, and masterclasses. The platform was created to cut through jargon and confusion, giving business owners the practical skills they need to get found online without relying solely on agencies. Her flagship course, along with specialised programs, has helped countless entrepreneurs and marketers improve their online performance.

Karen’s approach is straight-talking and practical. She believes in transparency, clarity, and focusing on actions that make a measurable difference. She regularly delivers SEO training for government programs and industry organisations, and is recognised as a trusted voice in the digital marketing community.

Whether working one-on-one with clients through Blue Cherry or teaching inside The SEO School, Karen’s mission is the same: to help businesses actively show Google why they deserve to rank, so they can generate more traffic, leads, and revenue online.