Karen White

StartFragmentSuccessful Social Media Strategy

Some things will never be able to stay the same. Seasons come and go. Birthdays happen. We’re constantly in motion.And social media is always changing. But that’s no matter for you—the smart social media marketer. Because if you have an agile social media plan, buy instagram likes you’ll be ready when the inevitable change happens.According to our friends at Socialbrite, here are some steps to achieve that agile plan (with our own take on each point). With so much noise and competition in the social media space, it’s easy to wonder how any small business could possibly stand out. A mistake often made is where businesses tend to talk about things outside of their comfort zone to try and cater to every possible audience.Instead what they should be opting for is a small focussed route of communication that will attract relevant groups, which will spread based on word of mouth as you would have positioned yourself as an expert in a particular field. Another way to stand out in the clutter is to use social media to build (and leverage) relationships with your industry’s key influencers.Relevant strategic partners should be sought out to help generate the right kind of content to engage with. Having these alliances in place will keep the flow of engagement consistent rather than large gaps appearing between communications. For as much as social media can do to help you grow your business, it’s important to note the one thing it can never replace: a good product. With a unique innovation in place, which competitors cannot offer — engagement will come naturally. Emily Bennington is coauthor buy instagram photo likes of Effective Immediately: How to Fit In, Stand Out, and Move Up at Your First Real Job (Ten Speed Press, 2010). She is a frequent speaker to students and organizations on the topic of career success and the host of Professional Studio 365, a popular blog for new grads transitioning from classroom to boardroom. Emily is a regular contributor to the college section of The Huffington Post and has been featured on CNN, ABC News.

Complete an Overall Assessment

Socialbrite suggests a 360 degree assessment of your social media, and we agree. For an agile plan, you should be up to date on what’s working for different demographics. Don’t let it get outdated. Did you know that Instagram just passed Twitter in terms of buy 50 instagram likes active users? That’s the kind of stuff your organization should know. Go where your audience is and evaluate what has been working and what needs work.What exactly are you trying to achieve with your social media presence? There should be an end goal for your efforts. Sure, it’s important no matter what to be active on social media. But it’s more than that. What do you hope social media can do for your organization? Maybe it’s to recruit new donors, spread your reach or keep in touch with your important donors online. Whatever your goal, establish it early.Not many people love analyzing social media activity. Lucky for us, we can love thy metrics because most applications do them for us. If you’re using a social CRM tool, it probably has built in metrics. Or, you can keep track through certain channels. For example, both Facebook and Twitter have their own analytics.Once your message has been clearly defined, this is where the balance of “consistent engagement” comes in i.e. the point at which you are promotional enough to win sales, but entertaining enough to make people forget that’s your primary objective.The right balance can be found by following the 70/30 rule. Engage around your business 70% of the time and for the remainder allow followers to gain valuable insight not commonly available. buy instagram likes This of course will not always be applicable and should be taken as more of a guideline to help you get started. In fact you may even want to start with a majority of your time being focussed around getting a line of open communication established with your followers and then gradually raise the business portion of your social objectives to the 70/30 rule.

Assess the Community

Who’s out there? Anyone? Bueller? Like we talked about in point number one, you’ll need to know demographics so you can reach out to the right people on the right platforms. It makes a difference when you’re structuring your content.This is just the beginning for your agile buy instagram likes social media plan. For the other three steps, check out the article via socialbrite linked below.If you want the full social media experience, sign up for our Nonprofit Hub University. You’ll have access to video courses that will take you from setting up your social media accounts all the way to increasing your following, and learning the best way to make social media work for your organization. Plus, you’ll have access to our Fundraising Bootcamp and other video bootcamps.As long as social media sites are free, they will certainly fit into your marketing budget.