At a glance: a pragmatic marketer who combines big-picture vision with tactical program execution.

For over 15 years, I have been working with B2C and B2B enterprise, SMB and startup companies. I oversee the strategy and direction for companies--delivering effective, integrated marketing programs to help them connect with their customers. Over the years, I have worked on both the client side and the service provider (agency) side, so I'm familiar with both worlds.

I translate strategy into tactical marketing plans that grow revenue in three major ways: developing new products and services, building new sales channels, as well as increasing sales and lowering customer acquisition & retention costs by optimizing the ROI of integrated marketing campaigns.

I am the founder at www.themarketinghub.ca and through my consultancy, I bring marketing programs to life with my virtual team.