Karina Silva

Welcome!

I’m Karina. I’m a creative and data-driven Marketing, Communications and Corporate Strategy professional with significant experience working in the APAC and Americas regions. I have a proven track record of attracting, developing and leading diverse multicultural talent.

My in depth working experience aligns with the following fields:

> MARKETING: Strategy development, Go-to-market, Branding, Product lifecycle, Market Research, Digital Marketing and Omni-channels, Strategic Alliances, Field Marketing and Sales Engagement, Demand Generation, Event Management, Sponsorships, CRM, Marketing Operations (Revenue target setting, pipeline management, etc)

> INTERNAL & EXTERNAL COMMUNICATIONS: Media Relations and PR, Crisis and Issues Management, Stakeholder engagement, Executive Communications, Content development, Messaging development and Architecture, Employee engagement, Cultural change programs, Change Management

> CORPORATE STRATEGY: Strategy development and execution, Industry and sector strategy, Growth Strategy and plans - Organic & Inorganic, Integration of Business Acquisitions, Business Case development, Investment Prioritisation.