Karl Stones

I'm an award-winning creative director, passionate copywriter and proud father of two.
Over the past 16 years my ideas have launched exciting new brands and re-invigorated old favourites.
I’ve been fortunate to work on some major household names and with the UK's biggest blue-chip organisations.
I've created mail that's stood out on your doormat, as well as adverts that have caught your eye on your telly and the t'internet.
I’ve sold everything from high-end ski holidays to low-cost personal loans.
I’ve launched Virgin Cars into the UK and Clydesdale Banks' sponsorship of the SPL football.
I've put the financial services into Argos and helped DAVE move its brand away from TV.
I've helped more mums go to Iceland and more dads to get their bets on at William Hill.
I’ve created the UK’s first black label mineral water brand and sold award-winning real ales.
I’ve helped Bupa fight cancer and become the market-leading private medical insurer.
I've also been lucky to work with some the industry's most talented people along the way.
And even though I’ve won awards, increasing your market share and share of wallet is my reason for being.