A passion for building strong brands, value propositions, and user experiences which resonate with people has always been a motivation for me to be better and better at the one thing I truly love: marketing.

Apple and Microsoft have trained and inspired me to be trailblazing, intuitive, and cross-functional. My grasp of languages (English, French, Arabic, and Spanish), combined with my ability to manage, optimize, and efficiently promote and grow my own personal projects (uwakeboard.com & ubook.ca) has made me a person who is focused on initiating, but especially executing projects with creativity, practicality and efficiency.