Kasey Broach

Silicon Valley-based marketing consultant specializing in social media and public relations.

Shoe lover, super-dog mom, yoga enthusiast and wannabe runner.

PROFESSIONAL EXPERIENCE
Kerio Technologies – global provider of complete IT infrastructure solutions
Public Relations and Social Media Consultant – San Jose, CA
• Develop social media campaign framework to drive dialog and engagement with early adopters, customers and press for four lines of business
• Review and provide recommendations on PR budget and tactics for product launches and channel program activities
• Build briefings schedule with key industry analysts

Robert Half International – leading recruitment service
Senior Technology Recruiter/Account Executive – San Jose, CA
• Built relationships with key executive to grow client base for temporary and full-time staffing solutions
• Sourced, interviewed and matched technology consultants’ skill-sets with clients’ needs
• Maintained social media campaigns to promote key opportunities, available consultants and business trends

David and Sam PR – creative public relations and marketing agency
Senior Account Executive/Consultant – Arizona and California
• Secured local and national coverage for multiple consumer and business-to-business clients
• Developed and managed social media campaigns, blogs and online contests
• Identified and secured high-level speaking opportunities
• Develop new business prospects

Blue Global Media – product development and performance marketing corporation
Director of Product Development – Scottsdale, AZ
• Researched and developed new verticals for online products
• Created, tested and optimized organic, display and pay per click marketing campaigns
• Developed strategies to drive website traffic and build customer base
• Identified key funding opportunities and developed proposals for venture capitalists

Snell & Wilmer L.L.P.
Public Relations Manager
• Oversaw outside marketing agencies and provided strategic leadership
• Identified individual offices’ unique business and marketing goals to develop plans that were unique to the market, while ensuring consistency and quality across the firm’s nine offices
• Established and maintained relationships with local and national media outlets, placing news stories and a