Kashif Waqar Khan

A result oriented senior brand, digital & corporate communication marketing practitioner having over 10 years of international marketing experience at MEA region. While working with global brands like YAHOO!, LG ELECTRONICS, EURO CAKE, TOTAL and PIANO PENS; my major responsibilities include managing the brand & corporate marketing activities through digital and traditional marketing platforms. I have done my Master In Digital Marketing from IE Business School, Spain; which is among the top 10 global business schools in the world (FT 2010 ~ 11 ranking). I had done my MBA in Marketing & Masters in Economics from the top Pakistani academic institutions. In my professional career, I got the opportunity to deeply explore various marketing disciplines like digital media, brand management, advertising, media buying, retail sales management, event management, marketing research, loyalty marketing, CRM and PR. I got a chance to travel over 25 countries around the world for various marketing projects, event management and workshops. I was selected for Global Leadership Program at LG Electronics for my outstanding performance in 2010.

Core Specialties:

A) Brand Management

B) Digital Media Marketing

C) Marketing ROI Algorithm / Marketing Performance Measurement

D) Regional Event Management

E) Marketing Properties Management