Kash Martinez Avena

Kash Martinez Avena

Senior Business Development Manager

Loansolutions.ph

2014 to present

Defining the recently-funded Fintech start-up's business model. Interfaces with investors. Finds growth opportunities through verticals.

Conducts market research and analyses. Has a direct hand in product development and website architecture.

Manages the marketing team. Creates strategies for and executes the company's online paid marketing and on-page SEO.

Hustles.

Business Solutions Partner

ABS-CBN

2012 to 2014

Established strategic partnerships and manages relationships with hardware and device manufacturers for ABS-CBN Broadcasting, the Philippines’ largest media network. Explored and opened business partnerships with start-up software development companies.

Projects:

ABS-CBNmobile

Managed relationships and handles business negotiations and contracts with device manufacturers and software partners for ABS-CBNmobile, the network’s MVNO with VOD distribution. Served as single point of contact of device manufacturers for the project’s business, marketing, technical, and logistical requirements. Collaborated, negotiated, and launched out-of-the-box solutions to distribute ABS-CBNmobile SIM cards and apps in partnership with device manufacturers, distributors, and resellers. Ensured compatibility of purchased and open channel phones in the country with ABS-CBN’s suite of apps through regular product roadmap updates and tests. Provided market information, research and analysis from a device perspective to internal stakeholders to help facilitate business decisions.

• Device Offerings

Proposed and handled negotiation and contracts for B2B purchases and consignment deals of devices offered to consumers by ABS-CBNmobile.

• SIM-Smart Device

BundlingPitched, secured partners, and handles negotiation and contracts for the co-distribution and co-marketing of ABS-CBNmobile SIM cards with select device manufacturers.

ABS-CBN News App for LG Smart World

Handled negotiation, contracts, and deployment of the ABS-CBN News App for LG Smart Televisions. Served as single point of contact for all business and technic