Dr. Kate Armstrong

Assistant Dean and Fashion Consumer Psychology expert that takes a transdisciplinary approach to exploring human behaviour within the creative and cultural industries with a specific focus on fashion consumption and engagement.

I have two decades of experience as an academic, branding consultant and researcher. My work and research takes a transdisciplinary approach to exploring the cultural + creative industries, in particular (but not limited to) fashion consumption in society.

I hold a PhD in consumer psychology, which explored the commodification of holistic consumption and the authenticity of feminine value systems in this process, using an interpretive, qualitative, phenomenological framework.

I am Associate Editor of the Marketing Review and founder and Chair of the Fashion Marketing and Consumption (FMC) SIG (circa. 2015), which aims to galvanise debates and expand knowledge, expertise and practice in the sector. The SIG aims to create a legitimate space that fosters a dialogue among academics, industry and students working or studying in the area. The expanding network takes a liberal, inclusive approach and members of the group include academics, new researchers, PhD students and spans fashion, cultural and creative industry sectors

As Assistant Dean at Regent’s University London, I am responsible for leading a team of Heads of Programmes in the Business and Management Faculty and responsible for providing strong and pro-active academic leadership as well as strategic direction, operational + financial management to support the Dean and the faculty.

My research discipline is transdisciplinary, but is centred on four focussed domains and the intersections between them: 1) consumer psychology; 2) fashion; 3) creative and cultural industries; and 4) education + pedagogy. I have taught and researched in these areas at a number of Universities during my career at UG, PG and executive levels.

I am an experienced doctoral supervisor at both UG and PG level and have successfully supervised students to the completion of their PhDs. I am regularly invited to present, chair and speak at industry and academic events and conferences.

My work is published in the Journal of Marketing Management, The Journal of Customer Behaviour and the International Journal of Nonprofit and Voluntary Sector Marketing. I have chapters published in books that explore sustainability in fashion consumption, digital fashion engagement an